Colors, shapes, and
illustrations
Gabba Salumi, a reality connected to the tradition of Italian cured meats, wanted to make its communication more accessible and engaging in the digital realm.
From this need arises a gaming experience web that draws on the illustrated language of local markets, blending tradition and contemporary elements.
Palette, shapes, and illustrations support the gaming experience and strengthen brand recognition.
A game to communicate the Italian flavor
The idea was to transform curiosity about Italian cured meats into an interactive experience, capable of informing, entertaining, and fostering loyalty.
The choice of game format comes from a marketing assessment, identifying gamification as the most effective tool to communicate the brand's values and promote the products.
Each game offers thematic questions about the world of cured meats: you always win, because every answer becomes an opportunity to learn more about the product and its history.
A strategy designed to maintain a positive experience and encourage engagement.
The graphic assets
To bring the gaming experience to life and make the interaction more empathetic, we have developed a series of original characters and a complete set of illustrated assets that accompany the user throughout the journey.
The gaming experience
The experience is designed to be simple, intuitive, and accessible from any device.
Each level presents a question on a culinary theme: the user responds, receives immediate feedback, and continues to play until the end of the path.
The states "You have won" and "You have lost" reinforce the engagement dynamic, always maintaining a positive and ironic tone.
By completing a defined number of levels, the user unlocks a digital discount voucher, accessible from their personal area and usable in-store via QR code.
From the game to the screen
The web app has been designed with a mobile-first approach, seamlessly adapting to three main breakpoints: desktop, tablet, and smartphone. Every screen is designed to maintain clarity and visual rhythm: from the introductory landing page to the feedback pop-ups, up to the final reward screen.
The result
Master Salumiere has transformed Gabba Salumi's communication into an engaging and accessible gaming experience.
A project that combines education and fun, enhancing the Made in Italy and strengthening the brand's identity.
Do you have a newly formed idea, a project to refine, or a specific need? Let's start from here.
